Understanding the Role of Franchising in the Mortgage Industry

If you’re an entrepreneur, or an entrepreneur in the making, you’ve got a couple potential paths to success.

Sure, you could go it alone. Work up a logo, write job listings, train new employees, and all that jazz.

Or you could tap into a powerful business relationship – like franchising. Mortgage brokerage franchising, specifically.

The 2025 Franchising Economic Outlook – an annual report from the International Franchise Association – found that “franchise growth exceeded projections for 2024.” Their 2025 outlook includes a projection that “The number of franchise establishments will increase by more than 20,000 units, or 2.5%, to 851,000 total units.”

So, something must be working — right?

The fact is, franchising could open up a lot of opportunity for a trailblazing entrepreneur like you.

But hey, we’re getting ahead of ourselves. Let’s start at the beginning.

Studying Up: What is Franchising?

There are two main ways that franchise brands add more stores or offices to their footprint:

The first one is, of course, opening more company-owned locations.

The other is through franchising.

Franchising: Franchising is a business model where a business which owns the rights to certain marks or names (the “Franchisor”) allows an individual or independent business (the “franchisee”) the right to use the Franchisor’s marks for a fee.

Basically, when you run a franchise, you can benefit from using a well-known brand to promote your business, while still getting to call the shots on the day-to-day side of running things.  

For those with existing industry experience, operating mortgage brokerage franchise could be a powerful next step in your career.

The Power of Franchising

So, why do so many enterprising entrepreneurs, across countries and industries, choose to explore franchising opportunities? Well, as it turns out, there can be some pretty big advantages. 

Let’s take a look at just a few:

The Value of Brand Recognition

When you license a trusted name, you tap into that organization’s strong reputation. Brand recognition of a franchise brand may help to build awareness, connection, and trust with consumers.

A Strategic Approach

Franchising can offer a strategic route to entrepreneurship. Just think: You won’t have to craft a business plan, choose what to sell, or even write up webpage copy.

Learning and Growing Through Training and Support

Many franchisors offer things like training programs, marketing support, and access to cutting-edge technology as part of their franchise systems. This means the franchisee can focus on what really matters: running the business.

Access to Industry Expertise

It can feel intimidating to tack on additional services to your business. But when you become a franchisee, you’ll have access to exclusive resources that can support your business. Remember: Franchisors can be a source of deep knowledge and expertise! If you’ve got a question, odds are someone in the network will be able to help.

Applying the Franchise Model to Mortgage

So, what does tapping into the growing franchise industry mean for you? 

The answer might just be “opportunity.”

Much like, say, a RE/MAX franchise location for real estate brokerage services, you could open your very own mortgage brokerage franchise. 

Co-owning real estate and mortgage businesses means real estate agents and loan originators can work side-by-side, throughout the entire transaction. This could equal competitive financing options and a holistic, personalized shopping experience that accommodates each individual buyer’s unique needs.

Talk about a value proposition!

Opening Your Mortgage Brokerage Franchise

So, if you’re interested in a rewarding franchise opportunity in the mortgage industry, Motto Mortgage may be worth considering. Here are a few reasons why:

• Natural Addition to Real Estate: Just think: your clients will probably need to get a mortgage from somewhere, why not from you?
• Established Business Model: Backed by a reputable brand with a strong track record.
• Ongoing Education and Support: Receive extensive education and ongoing support from industry experts.
• Cutting-Edge Technology: Leverage innovative tools and platforms to streamline your operations and enhance customer experience.
• Collaborative Culture: Join a network of passionate franchisees committed to helping each other succeed.

Plus, Motto Mortgage has earned numerous awards throughout the years including five consecutive years on Entrepreneur Magazine’s Franchise 500 list, a top franchise for less than $100k, and a top recession-proof franchise, just to name a few.

To put it plainly, we’ve already laid the foundation for a mortgage brokerage. The next step is for you to build it!

Wrapping Up: The Role of Franchising in the Mortgage Industry

For many enterprising real estate pros, a mortgage brokerage franchise might just be a natural, streamlined addition.

Motto Mortgage offers the first and only national franchise mortgage brokerage model of its kind in the U.S. That’s why, with a Motto Mortgage franchise, you can enjoy all the perks of an established brand, ongoing education and support, cutting-edge technology, and a community of like-minded franchisees — all on day one. How’s that for a grand opening?